
Amir Awang Hamad
Director
About Astra Taipan
Astra Taipan was established in 2014, building its foundation in FMCG distribution before expanding into consumer financing in 2024. Today, the Astra businesses operate through two specialised companies, each with a clear strategic and operating mandate.
Our business today
Built on a reputation for quality products and reliable distribution across Malaysia, Astra Taipan now applies the same long-term discipline to consumer financing and financial services.
Our evolution
Astra Taipan was established on 7 April 2014 and developed its FMCG sales and distribution network across Malaysia.
In 2024, Astra Taipan expanded into consumer financing, initially serving eligible government-sector employees through structured financing solutions.
Astra Taipan Sdn. Bhd. focuses on financial services and consumer financing, while Astra Taipan Marketing Sdn. Bhd. leads FMCG trading and distribution.
Leadership
The board and management team guide Astra Taipan's consumer-financing strategy, portfolio discipline and business operations.

Director

Executive Director

Chief Executive Officer – Consumer Financing
Senior management
Functional leaders supporting business development, operations, technology, finance, marketing and people.
Senior Vice President, Business Development
Senior Vice President, Activation & Collection
Senior Vice President, Marketing
Senior Vice President, Information Technology
Senior Manager, Finance & Accounts
Senior Manager, Marketing
Senior Manager, Human Resources